Name of the Java class for this service.
For example, psdi.app.calendar.CalendarService.
The return value from that class's getName() method
will equal this ServiceName.
Description
Freeform description.
Internal
Indicated whether this service is essential for the system to function.
Internal services cannot be deleted.
Called by the framework when the Mbo has been constructed and the
MboValues have been initialized.
This can be overridden by the programmer to provide any custom
initialization they would like to do.